SEO

SEO (Search Engine Optimisation) is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to a website by improving its relevance and authority in the eyes of search engines such as; Google.

SEO involves a variety of techniques, including keyword research, on-page optimisation, off-page optimization, link building, content marketing, and more. Keyword research involves identifying the keywords and phrases that your target audience is searching for, and using them strategically throughout your website content. On-page optimisation involves optimising the content and structure of your website to make it more search engine friendly. Off-page optimisation involves building links to your website from other high-quality websites, which helps improve your website's authority and relevance. Link building involves creating high-quality content that other websites will want to link to, and using outreach techniques to promote that content to other website owners. Content marketing involves creating high-quality, informative content that is optimised for search engines and targeted towards your audience.

Overall, SEO is an important part of digital marketing because it helps businesses and organisations improve their online visibility and attract more organic traffic to their website. By using a variety of SEO techniques, businesses can improve their search engine rankings, drive more traffic to their website, and ultimately increase their revenue and ROI.